We are not machines.

We are not machines. Cogs. Production units. FTEs.

We are not brands. Channels. Entertainers. Memes. We are not what we see on TV.

We are not consumers. Buyers. Shoppers. We are not a marketing demographic. We’re not followers.

We are people. Beautifully individual, hopelessly small. We are complicated. Messy. Wrought. Nuanced with joy.  Impermanent and important.